tie-in

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tie-in

(tī′ĭn′)
n.
1. A connection or association: the tie-in between economic hardship and civil strife.
2.
a. A media product, such as a book, video game, or movie, that makes use of material presented in another, usually more well-known media product: a video game that was a tie-in to a popular movie.
b. An advertisement or promotional action connecting one brand or product with another or with a popular event.

tie′-in`



adj.
1. designating a sale in which the buyer, in order to get the item desired, must also purchase one or more other items.
2. pertaining to two or more products advertised or sold together.
n.
3. a marketing strategy or campaign in which related products are promoted or sold together: a book and movie tie-in.
4. an item in a tie-in sale or advertisement.
5. any direct or indirect link or relationship.
[1920–25]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.tie-in - a fastener that serves to join or connect; "the walls are held together with metal links placed in the wet mortar during construction"
nosepiece, bridge - the link between two lenses; rests on the nose
fastening, holdfast, fastener, fixing - restraint that attaches to something or holds something in place

tie-in

noun
A logical or natural association between two or more things:
Informal: hookup.
Translations

tie-in

[ˈtaɪɪn] N (= link) → vinculación f, relación f
police are looking for a tie-in to connect the two casesla policía busca una vinculación or relación entre ambos casos
guides on cooking and gardening with a TV tie-inlibros de cocina y jardinería relacionados or vinculados con un programa de TV

tie-in

[ˈtaɪˌɪn] n (Comm) (link) → legame m
References in periodicals archive ?
Washington, Aug 29 ( ANI ): If your kid in insisting for a happy meal, he might be more interested in the toy rather than the burger, as a new study has suggested that fast-food advertisements aimed at kids emphasize giveaways and movie tie-ins much more frequently than ads targeted at adults.
The April tie-ins are available for free to all website visitors.
The offsites and utilities package covers tie-ins for all process units, connections to the control system and the relocation of the refinery's laboratory.
In addition to the discount price, "Kong" was also heavily promoted by Universal through a series of consumer product tie-ins including campaigns with Papa John's, Hostess, Kellogg's, Nestle, Chase, Toshiba, and Orville Redenbacher's Gourmet Microwave Popcorn.
Earth 911 is urging the recycling and reuse of the movie's marketing tie-ins.
Project applications of the SmartPlug include pipeline valve replacements or repairs, riser replacement or repairs, pressure testing and leak detection, midline pipeline repair and tie-ins, dry tie-ins of risers or pipelines, platform abandonment and bypass, flex joint isolation for repair, and flood prevention during deepwater pipe lay.
There were Clara product tie-ins galore: poems, songs, fashions, portraits, etchings, and bronze figurines.
Work also includes renovations within the two buildings to accommodate the tie-ins.
The American Christmas book market looks set to be flooded with movie tie-ins, as major blockbusters such as 'Lord of the Rings: The Return of the King', and children's favourite 'The Cat in the Hat', based on Dr Seuss' best seller and starring Mike Myres, hit cinema screens and book shelves.
And with its stunning range of topics (early Greek fascination with flowery perfumes, the intriguing number patterns found in nature known as Fibonacci numbers, the relationship between colors and emotion) it offers many interdisciplinary tie-ins between science and other classes such as world studies, math and health.
You can get bargains without tie-ins, but they are generally more expensive.
OK, we've got the plush toys taken care of, the Silly Meal tie-ins wrapped up, and the clothing line will be in stores soon.