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viral marketing |
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viral marketing
n 1. (Business / Marketing) a direct marketing technique in which a company persuades Internet users to forward its publicity material in E-mails (usually by including jokes, games, video clips, etc.) 2. (Business / Marketing) a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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