watchword

watch·word  (wchwûrd)

n.

1. A prearranged reply to a challenge, as from a guard or sentry; a password.

2. A rallying cry: Let our watchword be freedom.

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watchword

Noun

a slogan or motto: quality, not quantity, is the watchword

Thesaurus

Noun	1.	watchword - a slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'" rallying cry, war cry, battle cry, cry catchword, motto, shibboleth, slogan - a favorite saying of a sect or political group
	2.	watchword - a secret word or phrase known only to a restricted group; "he forgot the password" countersign, password, parole, word arcanum, secret - information known only to a special group; "the secret of Cajun cooking" positive identification - evidence proving that you are who you say you are; evidence establishing that you are among the group of people already known to the system; recognition by the system leads to acceptance; "a system for positive identification can prevent the use of a single identity by several people"

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watchword

noun motto, slogan, maxim, byword, rallying cry, battle cry, catch phrase, tag-line, catchword, catchcry Austral.

Translations

watchword [ˈwɔtʃwəːd] n → consigna, contraseña

watchword [ˈwɔtʃwəːd] n → mot m de passe

watchword [ˈwɔtʃwəːd] watch n → Parole f

watchword [ˈwɔtʃwəːd] n → parola d'ordine