weatherology

weatherology

Informal. meteorology, especially weather forecasts for radio or television.
See also: Weather
References in periodicals archive ?
What would help was if retailers and manufacturers better understood consumers and the impact the weather has on their decision-making, says Neil Catto, managing director of Weatherology.
Over the past year Weatherology has used the findings of research conducted for customers such as M&S to develop the NAXIS System, which Catto claims generates a near-perfect forecast: "In short-term forecasting, by recognising all the key drivers of consumer decision-making, integrating this into analysis and using a weather forecast, our system generates more accurate demand predictions.
The crisis could also be down to more volatile weather and its often-underestimated effect on food preferences, suggests Neil Catto, director of supply chain management company Weatherology.