win·dow-dress·ing also win·dow dress·ing (w n d -dr s ng)n. 1. a. Decorative exhibition of retail merchandise in store windows. b. Goods and trimmings used in such displays. 2. A means of improving appearances or creating a falsely favorable impression: "The realignment ... may be more window dressing than a substantive change in how the company does business" (Connie Guglielmo). win dow-dresser n. |
window-dressing
n
1. (Business / Commerce) the ornamentation of shop windows, designed to attract customers
2. the pleasant, showy, or false aspect of an idea, policy, etc., which is stressed to conceal the real or unpleasant nature; façade
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