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also win·dow dress·ing (wĭn′dō-drĕs′ĭng)
a. Decorative exhibition of retail merchandise in store windows.
b. Goods and trimmings used in such displays.
2. A means of improving appearances or creating a falsely favorable impression: "The realignment ... may be more window dressing than a substantive change in how the company does business" (Connie Guglielmo).

win′dow-dress′er n.


1. (Commerce) the ornamentation of shop windows, designed to attract customers
2. the pleasant, showy, or false aspect of an idea, policy, etc, which is stressed to conceal the real or unpleasant nature; façade
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also window dressing


(ˈwindəu) noun
an opening in the wall of a building etc which is fitted with a frame of wood, metal etc containing glass or similar material, that can be seen through and usually opened. I saw her through the window; Open/Close the window; goods displayed in a shop-window.
ˈwindow-box noun
a box on a window-ledge, in which plants may be grown.
ˈwindow-dressing noun
the arranging of goods in a shop window.
ˈwindow-dresser noun
ˈwindow-frame noun
the wooden or metal frame of a window.
ˈwindow-ledge noun
a ledge at the bottom of a window (usually on the outside).
ˈwindow-pane noun
one of the sheets of glass in a window.
ˈwindow-shopping noun
looking at things in shop windows, but not actually buying anything.
ˈwindow-sill noun
a ledge at the bottom of a window (inside or outside).
References in periodicals archive ?
The local stock barometer rebounded to the 7,800 level yesterday on the back of selective buying spurred by quarter- and semester-end window-dressing activities.
Every time "parent" was mentioned in a law, I examined it in the context in which it was mentioned and categorized it into one of four categories: legal, window-dressing, rights, and responsibilities.
But last night, the ideas were blasted as a "laughable window-dressing exercise" by school governor, Huw Hilditch-Roberts who was so incensed, he now wants to stand for council.
Though no one has said or intimated to me that I am a bit of window-dressing, it would take a pretty bold, and I would suggest foolhardy person, to say that to my face" - Fiona Bruce, (pictured) TV news-reader and Antiques Roadshow presenter, saying that female news-readers are still often judged on their appearance.
which is listed on the Tokyo Stock Exchange's Mothers market for start-ups, for allegedly window-dressing financial statements including its earnings report, investigative sources said Sunday.
Nick Holt, of D&P Holt, said: "The unit has a wide frontage, so window-dressing can be enormously beneficial.
Eleanor Bird, chairman of the organisers, said, 'We are delighted with the support we have received from local businesspeople who have agreed to help us raise the profile of this year's festival by taking part in a window-dressing competition to interpret the festival themes of the lives, creativity and achievements of women.
Neither is window-dressing to try to convince Americans -- as candidates dive into their '08 exploratory committees -- that their midterm picks heralded the advent of some great, glorious dawn for the nation.
It takes a lot, for example, to put a positive spin on escalating job losses, and the good old Ministry of Economy Trade and Industry (METI) has clearly decided that it isn't worth the effort: It hasn't even bothered with its usual window-dressing efforts.
But the talk is window-dressing to lure visitors into buying expensive dietary supplements or participating in drug trials run by major pharmaceutical companies.
Again, my compliments, especially for not just making a few window-dressing changes, but going for the big step forward.
But MacKay denied that they were guilty of window-dressing by recycling old news to make the Executive look good.