window-dressing

win·dow-dress·ing also win·dow dress·ing (wnd-drsng)

n.

1.

a. Decorative exhibition of retail merchandise in store windows.

b. Goods and trimmings used in such displays.

2. A means of improving appearances or creating a falsely favorable impression: "The realignment ... may be more window dressing than a substantive change in how the company does business" Connie Guglielmo.

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window-dresser n.

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window-dressing

Noun

1. the art of arranging goods in shop windows in such a way as to attract customers

2. an attempt to make something seem better than it is by stressing only its attractive features: do you think that the president's calling for an investigation is window-dressing, or do you think he actually means to do something?

window-dresser n