In Japan, I went to a 100-yen shop
and got some delicious sardines, which, eaten with whole wheat crackers, can pass for an evening meal.
Industry watchers say that Seven-Eleven Japan does recognize the need to reinvent itself to survive tough competition amid the emergence of 24-hour, price-cutting supermarkets and the 100-yen shop
chain operated by its rival Lawson Inc., mainly selling food including vegetables and fruits.
Indeed some ideas, like the 100-yen shop
, are not even new to Japan.
About one-third of the items are supplied by Daiso Industries Co., a nationwide 100-yen shop
operator headquartered in Hiroshima.
For Robert Feldman, seeing a 100-yen shop
opening up on the way to work was a serious wake-up call.