above the fold


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above the fold

The part of a webpage visible to a visitor without scrolling down.
References in classic literature ?
Carriages went bowling by, mostly two-horse broughams, with here and there a victoria with the skin of some wild beast inside and a woman's face and hat emerging above the folded hood.
The combination of SellPoints' technology offering and Syndigo's Content Experience Hub, an industry-leading content management and syndication platform, enhances Syndigo's ability to deliver engaging rich product content to shoppers on the entire product detail page, including both below and above the fold.
The navigation menu allows for easy access through pages and more visible content above the fold. Visual clutter are kept to a minimum, and the Casa Consunji logo is consistent and visible throughout for brand awareness.
Ongoing coverage of the shutdown is above the fold in any newspaper and the lead story on nearly all TV news.
It seems like for the last 20 years, I've heard publishers and circulation executives touting the necessity of photos above the fold. I wholly agree with the concept of a powerful bold headline and strong vibrant photos to provide eye appeal to single copy buyers.
The front page lead story above the fold was how Personal PAC was backing one Democrat to defeat Peter Breen for state representative.
* Reduce the size of above the fold content to prioritize visual content
Typically, shoppers spend 80 percent of their time on a product page above the fold. At its core, Shelf Help amplifies and enhances what retailers are already doing by giving brands multiple options to tell their story, said Eric Meth, SVP, Product Strategy & Development at Triad Retail Media.
So the button they click and the form they must complete to receive whatever offer you're making on the page must be positioned above the fold. What does that mean?
Similar to search results, its important to have your ad appear near the top of the page--or "above the fold" in newspaper parlance--because, as the report puts it, "Since ads that aren't viewable by definition have no impact on their audience, sites with lower viewability rates dilute the overall effectiveness of impressions running on their site."
"He talked about World War II and 9/11, the immigrant crisis and racism as elements of change and what now seems to be a beckoning unknown," said McNally, who is with Above the Fold Arts PR.