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Attractive as a subject for reporting by news media: "a minor leaguer of bumptious manner and mediagenic good looks" (Larry Martz).


(Marketing) presenting an attractive or sympathetic image when portrayed in the media


(ˌmi di əˈdʒɛn ɪk)

having qualities or characteristics that are attractive when presented in the media.


adj (esp US) event, story, politician etcmedienwirksam
References in periodicals archive ?
8% stake in US computer games company Activision Blizzard Inc (NASDAQ:ATVI).
14 October 2013 - French multimedia group Vivendi SA (EPA:VIV) said it had completed the divestment of more than 85% of its stake in US computer games arm Activision Blizzard Inc for USD8.
Activision Publishing Inc, a subsidiary of game publisher Activision Blizzard Inc (Nasdaq:ATVI), reported on Thursday that a court decision on Wednesday paves the way for the company to proceed to trial in its USD400m contract-interference suit against Electronic Arts Inc (EA) (Nasdaq:ERTS).
23 -- Activision Blizzard, publisher of the "Call of Duty" and "World of Warcraft" franchises, is seeking to add rival Electronic Arts to a lawsuit against two former Activision employees.
Ex-Infinity Ward heads form Respawn Entertainment with EA, in wake of Activision countersuit
Activision has countersued two former studio heads overseeing the blockbuster game "Modern Warfare 2," claiming they were insubordinate and tried to damage the company.
In its first five days alone, the game sold an estimated $550 million worldwide, outpacing five-day worldwide theatrical box office gross figures for such films as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night, according to internal Activision estimates and boxofficemojo.
WOODLAND HILLS - Entertainment software publisher Activision Inc.
Entertainment software vendor Activision Inc said Monday that it has acquired Neversoft Entertainment Inc, a Los Angeles-based company that specializes in developing games for consoles.
The Skylanders franchise became the first kids' videogame IP to cross the $1 billion mark in just 15 months4, and I think we are still just starting to realize its potential," said Eric Hirshberg, CEO of Activision Publishing, Inc.
1bn) divestment of the majority of its stake in its US computer games arm Activision Blizzard Inc, removing all hurdles to the deal.
M2 EQUITYBITES-September 19, 2013-US court blocks Vivendi's Activision stake sale(C)2013 M2 COMMUNICATIONS http://www.