Ad captandum

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Ad cap`tan´dum

A phrase used adjectively sometimes of meretricious attempts to catch or win popular favor.

Webster's Revised Unabridged Dictionary, published 1913 by G. & C. Merriam Co.

References in classic literature ?

Pickwick, my dear Sir, excuse me-- I shall be happy to receive any private suggestions of yours, as AMICUS CURIAE, but you must see the impropriety of your interfering with my conduct in this case, with such an AD CAPTANDUM argument as the offer of half a guinea.

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