advergaming

(redirected from Adver-games)

advergaming

(ˈædvəˌɡeɪmɪŋ)
n
a method of interactive marketing in which free downloadable computer games appear on websites (often as pop-ups) to advertise a company or product
[C21: adver(tising) + gaming]
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Each website contained a range of advertisements, including overt 'banner ad' style advertisements, as well as subtler advertisements such as adver-games and film trailers.
Let's not forget the Internet, which is brimming with food marketing on children's websites, social media websites and adver-games (online games that feature food products as active components of the game.) In fact, viewing and childhood obesity is directly related to children's exposure to commercials that advertise unhealthy foods, according to a study published in the American Journal of Public Health in February 2010.
In the new millennium, TV was joined by Internet adver-games, product placements in movies, ads on cell phones, free toys at burger joints, vending machines in schools, and other means of getting kids to buy or demand packaged and restaurant foods.
Brands, advertising agencies and publishers can create and customize their own adver-games by choosing from various templates prepared by Hyzonia.com or requesting for tailor-made ones.
Eoe1/4EoIndustry has overgrown pop-up banners and streaming text ads in a web page and is moving towards innovative strategies such as online adver-games,Eoe1/4A[yen] says Alimardani.
Summary: Adver-games created by Hyzonia platform set to attract around 38 per cent of world's 1.6 billion internet users who play online games