advergaming

(redirected from Adver-games)

advergaming

(ˈædvəˌɡeɪmɪŋ)
n
a method of interactive marketing in which free downloadable computer games appear on websites (often as pop-ups) to advertise a company or product
[C21: adver(tising) + gaming]
References in periodicals archive ?
Each website contained a range of advertisements, including overt 'banner ad' style advertisements, as well as subtler advertisements such as adver-games and film trailers.
Let's not forget the Internet, which is brimming with food marketing on children's websites, social media websites and adver-games (online games that feature food products as active components of the game.
In the new millennium, TV was joined by Internet adver-games, product placements in movies, ads on cell phones, free toys at burger joints, vending machines in schools, and other means of getting kids to buy or demand packaged and restaurant foods.
Brands, advertising agencies and publishers can create and customize their own adver-games by choosing from various templates prepared by Hyzonia.
Eoe1/4EoIndustry has overgrown pop-up banners and streaming text ads in a web page and is moving towards innovative strategies such as online adver-games,Eoe1/4A[yen] says Alimardani.
com, a next-generation online marketing solution, has been recognized as the leading figure in adver-gaming in the Middle East by offering 'Adver-gaming As A Service', which enables advertisers to easily create and customize adver-games and run their campaigns in an adver-gaming network; giving users unprecedented easy access to them without the need for special platforms, high-end devices, downloads or complex installations.
What this means is that we are able to offer a powerful web-based marketing platform for advertisers to reach their target audience via a network of easy to play online adver-games and monitor their audience behavior to have a better marketing analysis and information," Maryam added.
com is that it is not just one adver-game, but it is actually a network of customizable adver-games by which advertisers can target various niche markets and cater to their specific demands.
Summary: Adver-games created by Hyzonia platform set to attract around 38 per cent of world's 1.