advergaming

(redirected from Adver-gaming)

advergaming

(ˈædvəˌɡeɪmɪŋ)
n
a method of interactive marketing in which free downloadable computer games appear on websites (often as pop-ups) to advertise a company or product
[C21: adver(tising) + gaming]
References in periodicals archive ?
Author Andrea Curtis begins by explaining marketing as the 'art and science of persuasion,' and each subsequent chapter examines various methods used to market junk food and beverages to kids, including product placement in TV or online shows and video games, use of social media campaigns and viral marketing, adver-gaming where kids earn prizes and special offers by playing 'free' product-sponsored games, school fundraising and school sponsorship, digital manipulation to enhance products and the use of celebrity endorsements and spokes-characters like Tony the Tiger.
Advertisers, brand specialists and other related firms are increasingly recognising the impact and value-added features of digital advertising, which in turn opens enormous possibilities for growth for Hyzonia.com's adver-gaming services in the MENA region.
Based on the "Adver-gaming As A Service" concept, Hyzonia.com operates as a "Cloud" system made up of thousands of individual applications distributed in the internet.
The company's next-generation online marketing solution empowers users to create customisable adver-gaming networks that help them achieve their social, cultural, educational, marketing and advertising goals.
"I wanted to do something creative, so in 1998, I decided to set up Contests2win, an adver-gaming company to organise publicity contests for brands, he says.
Hyzonia.com, a leader in adver-gaming in the Middle East, notes that the global downturn has helped define online advertising and gaming as a more effective and cost-efficient solution to attract consumers.
It also points to recent brand-impact studies affirming the long-term potential of "Adver-gaming" as a preferred advertising tool, explaining that associating a brand with the fun of gaming enhances brand metrics such as brand awareness, message association and purchase intent.
Hyzonia.com, a leading 'adver-gaming' portal, plans to enhance its Web platform aiming to attract the estimated 38 per cent of the world's 1.6 billion Internet users who play online games.
It also pointed to recent brand-impact studies affirming the long-term potential of "adver-gaming" as a preferred advertising tool, explaining that associating a brand with the fun of gaming enhances brand metrics such as brand awareness, message association and purchase intent.
Hyzonia.com, the recognised leader in adver-gaming in the Middle East, has announced the upcoming implementation of enhancements to its web platform to attract the estimated 38 per cent of the world's 1.6 billion internet users who play online games.