advergaming

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advergaming

(ˈædvəˌɡeɪmɪŋ)
n
a method of interactive marketing in which free downloadable computer games appear on websites (often as pop-ups) to advertise a company or product
[C21: adver(tising) + gaming]
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
And they pulled the plug on the "advergame" app Squashies World, in which players match pairs of Squashies by flicking them towards each other.
research was focused on the 'A Study on "Advergame" as a Means of Brand Communications: Its Role over Creating Brand Awareness' and he has several articles about new advertisement media and children.
Marti Parreno (2005) anade otras ventajas del uso del advergame en campanas publicitarias:
The years 1982 and 1983 saw the release of several arcade games such as Pole Position, as well as games for the Atari VCS 2600 console, such as Pepsi Invaders, which included elements of advertising (a type of application that today is known as an "advergame").
Steeves & Webster, supra note 29; Fairfield, supra note 17; Lastowka, Virtual Justice, supra note 19; Seth Grossman, "Grand Theft Oreo: The Constitutionality of Advergame Regulation" (2005) 115 Yale LJ 227.
Although u is useful in informing players about the bard's work and life, the game and the Shakespearean work have nothing to do one with the other, Spectre resembles an "advergame", that is.
The Study: In this study from the University of Amsterdam, children eight to ten years old were divided into four groups: One played an advergame that promoted energy-dense snacks, a second group played an advergame that promoted fruit, the third group played an advergame that promoted a non-food product, and the fourth group played a non-advergame.