advergaming

(redirected from Advergames)

advergaming

(ˈædvəˌɡeɪmɪŋ)
n
a method of interactive marketing in which free downloadable computer games appear on websites (often as pop-ups) to advertise a company or product
[C21: adver(tising) + gaming]
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Effects of flow and self-construal on player perception of brand personality in advergames. Social Behavior and Personality: An international journal, 43, 1181-1192.
For example, parents have demonstrated a reduced understanding of advergames compared to television ads or online banners (Pieter et al.
Em relacao ao uso da rede pelos jovens, os autores destacam algumas preocupacoes mais recorrentes, que se referem ao acesso indiscriminado a conteudos de natureza sexual e pornografica, violencia, publicidade de produtos alimenticios na forma de advergames', alem de propagandas de alcool e tabaco e informacoes sobre drogas, jogos de azar, aquisicao de remedios sem prescricao, sem falar de sites que solicitam informacoes pessoais sobre a crianca e sua familia, que muitas nao hesitam em passar em troca de um brinde.
Meanwhile, social media sites such as Facebook and YouTube should reduce children's exposure to inappropriate advertising and marketing, including advergames.
The changes mean that whether children are watching content on TV or via the internet and online activities that include advergames, they are subject to the same protections, which was not the case previously.
The Gamification of advertising: Analysis and research directions of in-game advertising, advergames, and advertising in social network games.
Sharon Hodgson, MP for Washington and Sunderland West, urged the Government to tackle so-called "advergames".
Capella, "The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games," Journal of Advertising 42, no.