(10.) See Chris Seper, Online Games Play Up to Advertisers: 'Advergaming
' Takes Soft-Pedal Tack in Reaching Young Audiences, PLAIN DEALER (Cleveland), May 24, 2002, at C1.
Something like this may hold true in the online world as well where game companies like Sony Online Entertainment (SOE) (EverQuest), WildTangent (shareware and advergaming
), and Disney Interactive (ToonTown) may have a thing or two to teach some of the traditional content companies about diversifying their revenue streams, keeping paying customers satisfied, and getting thousands of people to pay up (a lot) for their digital content.
Colorado hosts two advergaming
companies, CleverMedia in Denver and Leviathan Games in Boulder, which also has offices in Seattle where the bulk of its employees work.
A trusted advisor to many national companies, he is also a frequent speaker at seminars and conferences on advertising and promotion law topics, including Advergaming
, social media, social gaming, sweepstakes, privacy, gift cards, coupon and rebate offers, and charitable promotions.
Pavel M, Martin M (2011) Application of knowledge in advergaming
as a possible source of competitive advantage.
Similarly, children's imaginary experiences evoked by "playing with" branded foods in advergaming
environments may transfer to the real world, leading to positive attitudes toward the branded foods in the games.
"Furthermore, Harbinger believes that the company's recently acquired online advergaming
and online social shopping portal ventures have diverted management's attention away from the company's core businesses at a time when management's online strategy should instead serve to directly magnify the value, content and reach of its core television and newspaper properties and produce meaningful incremental cash flows," the proxy says.