advertorial

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ad·ver·to·ri·al

 (ăd′vər-tôr′ē-əl)
n.
An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial.

advertorial

(ˌædvɜːˈtɔːrɪəl)
n
(Marketing) advertising material presented under the guise of editorial material
[C20: from advert2 + (edit)orial]

ad•ver•to•ri•al

(ˌæd vərˈtɔr i əl, -ˈtoʊr-)

n.
a newspaper or magazine advertisement that promotes the sponsor's product while appearing to be an editorial or provide information of general interest.
[1960–65; b. advertisement and editorial]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.advertorial - an advertisement that is written and presented in the style of an editorial or journalistic reportadvertorial - an advertisement that is written and presented in the style of an editorial or journalistic report
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
Translations
publirédactionnelpublicité rédactionnelle

advertorial

[ˌædvəˈtɔːrɪəl] N (Press) → publirreportaje m

advertorial

[ˌædvɜːrˈtɔːrɪəl] npublireportage m

advertorial

nAnzeige f (in Form eines Artikels), → Advertorial nt
References in periodicals archive ?
Tenders are invited for Providing services of preparing designs for graphics, infographics, static creatives, advertorials etc.
I have participated in several documentaries and advertorials when I traveled to the U.
Four daily newspapers in the north, including Kibris, which has the highest circulation, came out on Monday carrying identical advertorials on Turkey's upcoming referendum on their front page paid for by ruling AK party.
Although other newspapers are also willing to print news stories and commentaries on the reproductive health (RH) law debate, it is the Inquirer that I would like to give credit to for living up to its 'Balanced News, Fearless Views' mantra, which the paper applies as well to advertorials that it allows to be published.
It was purely an internal initiative, designed to energize ad revenues, obviously, but there was also a content-related motivation: to abolish the "abomination" known as advertorials, according to Mike Patrick, managing editor.
Bronner's purchased full-page advertorials written by company president David Bronner in several major magazines including The New Yorker and Forbes.
It found that less than half of alcohol adverts and advertorials contained a "drink responsibly" message, and the messages that did appear had frequently been expanded to include the brand name or extra wording to fit the wider theme of the campaign.
Second problem with media corporate ownership is this business of advertorials, private treaties.
Throughout the campaign, TV and radio programs will be broadcast, and advertorials will be published in local news papers and on social media.
Together, Russian electronic broadcasting, official government communications in international forums (Tsygankov, 2012), and nontraditional agenda-building tactics such as advertorials and op-eds allow Russia to promote its foreign policy objectives and national brand.
The Ministry reportedly has also noted that 'most advertorials relating to Astrology, Vastu, so called discourses by Gurus and self-proclaimed healers are being shown for hours together in such a way that might lead viewers to believe they are watching a programme even though they are actually watching advertisements'.
They have been running a years long public awareness campaign consisting of monthly press releases, advertorials, public service announcements, advertisements and partnerships with high profile spokespeople to highlight selected Champions of Chiropractic and their doctors.