And it will create a new trade show exhibit featuring the new branding.<br />Haskins started working with the Washington state apple trade association just after the Alar scare
of 1989, when news of potential dangers of this chemical that regulates apple growth caused apple sales to plummet and the chemical to be taken off the market.
The birth of the modern organic movement may be traced back to the Alar scare
of 1989, when reports surfaced that the chemical that was widely sprayed on apples and other produce may have led to increased cancer rates.
Many health authorities, including the American Medical Association concluded that "The Alar scare
of three years ago shows what can happen when science is taken out of context or the risks of a product are blown out of proportion.
"It was the culmination of our success in staving off bad policy reactions from the Alar scare
, and turning that into the most comprehensive pesticide reform legislative packages ever enacted.
They often react excessively to imaginary or highly doubtful problems (think of the Alar scare
, for example) and, when faced with an unquestionably real problem of great importance, their overreaction is usually of gargantuan proportions.
Perhaps burned by too many chemical-of-the-month scare stories and by a feeling--understandable though ultimately flawed--that much of the media was duped on the Alar scare
, many editors seemed willing, if not eager, to back away from an always controversial, always complex beat.
Perhaps the most famous example of shabby science reporting involves the Alar scare
of 1989, which began when 60 Minutes reporter Ed Bradley introduced a segment by referring to the pesticide Alar as "the most potent cancer-causing agent in our food supply." The public cut back eating apples, some schools banned apples and apple juice, and growers suffered huge financial losses.
However, it need also be said that its members have been responsible for widespread, baseless fears over the years by serving as conduits for the major environmental organizations and their endless scare campaigns directed against fossil-fuel use for energy, the use of automobiles and other vehicles, the use of pesticides to protect people against insect and rodent infestations, the use of herbicides to protect food crops, the bogus Alar scare
, the bogus 'acid rain' claims, the unsubstantiated claims of 'urban sprawl,' and, of course, global warming, even though not one scintilla of climatological fact supports it.
The Alar scare
caused a lot of concern nationally, and some growers were affected, but we still had apples to eat at different times of the year."
For example, a discussion of the 1989 Alar scare
in apples focuses first on risk assessment of chemicals, the logistics of testing low-dose exposures for carcinogenicity in mice, and how to interpret such data.