The caplet launch has come in a year in which dollar sales of all antidiarrheals
, another beneficiary of prescription to O-T-C switches since the end of 1988, continued to chalk up gains.
posted a 22% gain--due, in part, to the introduction of a large-size pack from a top-selling brand.
Within six months manufacturers must include a new warning on laxatives and antidiarrheals
containing such water-soluble gums as agar and carrageenan as active ingredients.
And at Perry new private label versions of antidiarrheals
and hydrocortisones are especially strong-sellers.
In the top five prescription to O-T-C categories for the 12 months ended March 1994 (analgesics, cold remedies, feminine yeast infection treatments, antidiarrheals
and hydrocortisone products) drug chains control over half of overall sales when compared with food stores in four of them.
1988 in grocery outlets) Dollar volume Selected categories % increase Total HBA 8.1% Diet meal replacements 291 Thickening shampoos 168 Fiber supplements 96 Hair styling fix/spritz/spray 66 Men's hair color 46 Soft contacts disinfectants 45 Wart removers 41 Antidiarrheals
33 Shower products 31 Gas permeable contact lens preps 31 Lice treatments 28 Deep hair conditioners 24 Fever thermometers 22 Moistre shampoos 20 First aid antibiotics 49 Hair styling gels 19 Liquid bath oils 19 Sunscreens 19 Sinus analgesics 19 Ibuprofens 18 Disposable towelettes 18 First aid kits 17 Desensitizing dentifrices 16 External analgesics 16 Nail polishes 16
Sales of proprietary drugs, which run the gamut from analgesics to antidiarrheals
, totaled $11.5 billion at drug chains in 1994 to account for 16.7% of industrywide volume.
advanced 32%, its ninth quarter of double-digit growth.
Other leading gainers in the medications/ health care department include ear medications, up 39%, antidiarrheals
and lice treatments, both up 36 %.
Whereas the formulations of laxatives and antidiarrheals
have not really changed that much over the years, antacids have continually evolved to the point where consumers now have a choice of numerous different types of products.
Dollar volume Selected categories % increase Total HBA 4.0% Diet meal replacements 303 Shower products 56 Nasal inhalers 55 Diagnostic kits 54 Antidiarrheals
35 Soft contact disinfectants 35 Lice treatments 30 Men's hair color 30 Wart removers 29 Women's fragrances 26 External analgesics 26 Hair styling fix/spritz/sprays ....26 Thickening shampoos 26 Baby ointments, creams 19 Gas permeable contact