-- A full service direct response marketing agency serving the broadcast TV industry that said no to Nielsen has changed its mind, and has agreed to a multi-year agreement that again makes the nation's dominant audience measurement
data and analysis company the ad shop's "service of choice for local TV measurement in all markets."
The agreement includes a range of audience measurement
and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza.
The Gozon-led network claimed to have dominated in the National Urban Television Audience Measurement
(Nutam) with a 36.4-percent average household audience share in March, ahead of ABS-CBN's 35.5 percent by just a few percentage points, based on data from Nielsen TV Audience Measurement
GMA Network posted better numbers in February, based on the latest data from ratings service provider Nielsen TV Audience Measurement
Travel Business Review-February 27, 2019-JCDecaux introduces audience measurement
solutions for airports
Citing data from multinational audience measurement
provider Kantar Media, ABS-CBN said it gained an average audience share of 45 percent for the whole year against GMA's 32 percent.
New York, US-based advertising research company The Advertising Research Foundation (ARF) has acquired New York-based Coalition for Innovative Media Measurement (CIMM), providing audience measurement
for television and cross-platform media, the company said.
'We specifically prohibit and restrain PBA from entering into any agreement or arrangement with any other company or entity that may have the effect of cartelisation, creation of monopoly, anti-competitive behaviour, exclusion of any competitor or in any manner affecting free, fair and open competition in the Television Audience Measurement
market,' the top court ruled.
Nielsen announced on Tuesday that YouTube TV viewership at designated market area levels will now be included in Nielsen Local TV audience measurement
using Nielsen Digital in TV Ratings (DTVR).
GENEVA -- The European Broadcasting Union (EBU) has raised concerns over the potential restrictions on the role of third parties who gather audience measurement
data on behalf of broadcasters, as the European Parliament continues to deliberate on the proposed ePrivacy Regulation.
Independent media auditor Centre d'etude des supports de publicite (CESP) has audited the national tview People Meter-based Television Audience Measurement
(TAM) service in the UAE and found it aligned with stringent international standards.