rebadge

(redirected from Badge engineering)
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Related to Badge engineering: Rebadging

rebadge

(riːˈbædʒ)
vb
(Marketing) (tr) to relaunch (a product) under a new name, brand, or logo
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

rebadge


Past participle: rebadged
Gerund: rebadging

Imperative
rebadge
rebadge
Present
I rebadge
you rebadge
he/she/it rebadges
we rebadge
you rebadge
they rebadge
Preterite
I rebadged
you rebadged
he/she/it rebadged
we rebadged
you rebadged
they rebadged
Present Continuous
I am rebadging
you are rebadging
he/she/it is rebadging
we are rebadging
you are rebadging
they are rebadging
Present Perfect
I have rebadged
you have rebadged
he/she/it has rebadged
we have rebadged
you have rebadged
they have rebadged
Past Continuous
I was rebadging
you were rebadging
he/she/it was rebadging
we were rebadging
you were rebadging
they were rebadging
Past Perfect
I had rebadged
you had rebadged
he/she/it had rebadged
we had rebadged
you had rebadged
they had rebadged
Future
I will rebadge
you will rebadge
he/she/it will rebadge
we will rebadge
you will rebadge
they will rebadge
Future Perfect
I will have rebadged
you will have rebadged
he/she/it will have rebadged
we will have rebadged
you will have rebadged
they will have rebadged
Future Continuous
I will be rebadging
you will be rebadging
he/she/it will be rebadging
we will be rebadging
you will be rebadging
they will be rebadging
Present Perfect Continuous
I have been rebadging
you have been rebadging
he/she/it has been rebadging
we have been rebadging
you have been rebadging
they have been rebadging
Future Perfect Continuous
I will have been rebadging
you will have been rebadging
he/she/it will have been rebadging
we will have been rebadging
you will have been rebadging
they will have been rebadging
Past Perfect Continuous
I had been rebadging
you had been rebadging
he/she/it had been rebadging
we had been rebadging
you had been rebadging
they had been rebadging
Conditional
I would rebadge
you would rebadge
he/she/it would rebadge
we would rebadge
you would rebadge
they would rebadge
Past Conditional
I would have rebadged
you would have rebadged
he/she/it would have rebadged
we would have rebadged
you would have rebadged
they would have rebadged
Collins English Verb Tables © HarperCollins Publishers 2011
Translations

rebadge

[ˌriːˈbædʒ] vt [+ product] → vendre sous un autre nom, commercialiser sous un autre nom
Collins English/French Electronic Resource. © HarperCollins Publishers 2005
References in periodicals archive ?
It is distinct from 'badge engineering' which is more prevalent in the commercial vehicle sector - where almost identical pick-up trucks and vans are sold and branded by different manufacturers.
Back when work on this design first started in 2008, the global recession was tempting Lexus back to the badge engineering of Toyota models, which would have made this a plushed-up Toyota Avensis.
is was an early stage of badge engineering but not quite, because the Magnette had a character all of its own.
This was an early stage of badge engineering but not quite because the Magnette had a character all of its own and has become one of the best loved products of the classic era.
This was an early stage of badge engineering but not quite, because the Magnette had a character all of its own and has become one of the best loved products of the classic era.
"There is a lot of badge engineering in our market, but Chinese manufacturers appear to be weakening this trend," he explained.
The term 'badge engineering' does no justice to the scale at which major auto companies are tying up, but the end products that emerge out of these collaborations often share much more than what differentiates them.
The Stile is a result of badge engineering. However, certain changes made are better than the Evalia.
The MPV will be a badge engineering of the Nissan Evalia that is already on the road.
For me it's just a sad badge engineering exercise with no brand depth.
These are cars with enough differ f ences between them to dispel any ideas that MQB means a return to the kind of component sharing (known as badge engineering) that manufacturers like k British Leyland or the Rootes Group used to employ in the 1970s, and which was updated more recently with tie-ups like k that 10 years ago between Ford, VW and SEATA (to build the Galaxy, y Sharan and Alhambra).
No longer squatting at their parent company's digs--a condition that frequently led to uninspired re-skins of Ford vehicles for Lincoln's use, which is a practice known derisively in the industry as "badge engineering"--Lincoln's 150 designers, modelers, and engineers are ostensibly free to develop a distinct vocabulary.