bait and switch

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bait and switch

n.
1. A fraudulent advertising claim or sales offer for a product or service that is not available or not for sale at the stated price, made with the intention of luring customers who are then offered something else or forced to spend more money to get the same thing.
2. A deception based on a false claim or enticement that proves to be disappointing.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

bait′ and switch′



n.
the practice of attracting customers to a store with bargain prices, then attempting to sell them higher-priced items.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
marketing, merchandising, selling - the exchange of goods for an agreed sum of money
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
References in periodicals archive ?
Since even before Pritzker won election last November, opponents to a graduated income tax have decried the change as a grand "bait-and-switch" scheme in which lawmakers will get voters to free them from the yoke of a constitutionally mandated flat tax, then run rampant adjusting a graduated income tax schedule however the mood suits them to meet ever-increasing spending goals.
They did the old bait-and-switch. They advertised one product and then sold the other.
"You've got to pay extra attention to what he does because he's a bait-and-switch con man," Meeks added.
Chapters describe bait-and-switch schemes designed to gouge diners while presenting fraudulent substitutes for the finest dining.
"With a classic bait-and-switch strategy, Apple presented GTAT with an onerous and massively one-sided deal in the fall of 2013," Squiller wrote.
This technique is referred to as bait-and-switch. While the president's budget proposals must get through Congress, signing a bill that expands crop insurance and then introducing a proposal that does the opposite is inconsistent, at best.
Domestic crowds were deliberately misled to think he's the star--a bait-and-switch that backfired on this narratively stiff but compositionaliy dazzling production, which bombed with only $20.6 million in its first five days.