banner ad

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banner ad

n
1. (Marketing) a banner advertising a product
2. (Marketing) an advert along the top of a page of a website
3. (Computer Science) an advert along the top of a page of a website
Translations

banner ad

n (Internet) → Bannerwerbung f, → Banner nt
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References in periodicals archive ?
One could also explore the level of media clearance or industry self-regulation occurring by also including measures of whether or not the advertiser placed the banner ad itself, if an advertising network was involved, or if the Web site on which the banner ads were placed engaged in clearance procedures comparable to traditional media.
The banner ads will run until the end of the UK football season on a range of sport, general interest and other web sites.
So far, 40,000 site visitors have clicked on the WGU links or banner ads.
Sometimes, the banner ads are placed by commercial providers of the sites; other times, schools contract with Web ad firms that send a wide variety of banner messages to their sites.
Beyond banner ads, the company offers sponsorships for U.
Banner ads were better received, with 69% of respondents saying banner ads are noticed, and 48% disagreeing with the statement that these advertisers are leaders in their industry.
The results from a large empirical study show that there are major differences between the performances of banner ads for familiar and unfamiliar brands.
Like most forms of Web marketing, banner ads have lost much of their novelty value.
Many competitors folded, leading NetZero and Juno to put limits on free access time and to encourage people to pay and get the banner ads removed.
Don't discontinue the print advertising that you've found effective in the past because you think banner ads alone will generate traffic.
Premium Group I (PGI) is a new product that lets IT administrators manage distracting banner ads and bandwidth-consuming Web-sites.
One way is to buy banner ads on a particular section or page.