One could also explore the level of media clearance or industry self-regulation occurring by also including measures of whether or not the advertiser placed the
banner ad itself, if an advertising network was involved, or if the Web site on which the
banner ads were placed engaged in clearance procedures comparable to traditional media.
The
banner ads will run until the end of the UK football season on a range of sport, general interest and other web sites.
So far, 40,000 site visitors have clicked on the WGU links or
banner ads.
Sometimes, the
banner ads are placed by commercial providers of the sites; other times, schools contract with Web ad firms that send a wide variety of banner messages to their sites.
Beyond
banner ads, the company offers sponsorships for U.
Banner ads were better received, with 69% of respondents saying
banner ads are noticed, and 48% disagreeing with the statement that these advertisers are leaders in their industry.
The results from a large empirical study show that there are major differences between the performances of
banner ads for familiar and unfamiliar brands.
Like most forms of Web marketing,
banner ads have lost much of their novelty value.
Many competitors folded, leading NetZero and Juno to put limits on free access time and to encourage people to pay and get the
banner ads removed.
Don't discontinue the print advertising that you've found effective in the past because you think
banner ads alone will generate traffic.
Premium Group I (PGI) is a new product that lets IT administrators manage distracting
banner ads and bandwidth-consuming Web-sites.
One way is to buy
banner ads on a particular section or page.
