Consumer time and attention is getting lower as we move from traditional to digital (think banner blindness
, low click through rates).
We wanted to look past the standard banner ads and address challenges like banner blindness
, spill over and drive more effectiveness for our campaigns and we seem to have achieved just that.
Unlike many IAB ads that can be subject to banner blindness
, INgage surfaces up trusted content, native to each site and then presents it to consumers on-site in a format and environment that feels organic to the site.
GoldSpot is changing the mobile landscape with the launch of Deadly Dozen banner ad formats that help advertisers conquer banner blindness
through 3D, motion, video and animation.
The miSpot platform enables advertisers to engage with their users even before a click via 3D motion and animation, thereby conquering banner blindness
with a multi-fold increase in engagement.
It ends banner blindness
on any sized screen," added Fridman.
This is delivering tremendous results with traditional display advertising right now, and as content is now being consumed in more formats such as social, mobile, and video, solutions like Dapper DisplayDR help marketers tap into this tremendous opportunity with relevant ads that overcome banner blindness