below-the-line

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Related to Below the line: Above the line

below-the-line

adj
1. (Marketing) denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed
2. (Marketing) (of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency
3. (Marketing) (in national accounts) below the horizontal line separating revenue from capital transactions. Compare above-the-line
References in classic literature ?
Their position was perhaps the happiest of all positions in the social scale, being above the line at which neediness ends, and below the line at which the CONVENANCES begin to cramp natural feelings, and the stress of threadbare modishness makes too little of enough.
That was all--there was no clear-cut horizontal line marking the dip of the globe below the line of vision.
He stood with his hands in his pockets, staring down wrathfully at the little Frenchman, whose face, though he too had risen, was still an inch or two below the line of Archer's eyes.
The Assistant Commissioner watched the bullet head; the points of that Norse rover's moustache, falling below the line of the heavy jaw; the whole full and pale physiognomy, whose determined character was marred by too much flesh; at the cunning wrinkles radiating from the outer corners of the eyes - and in that purposeful contemplation of the valuable and trusted officer he drew a conviction so sudden that it moved him like an inspiration.
Lot 1 - Above The Line Creative Services Lot 2 - Below The Line Direct Marketing Services Lot 3 - Digital Marketing Services The Contract Term Shall Cover A Period Of 3 (Three) Years With An Option To Extend Contract For An Additional Period Up To A Further 2 (Two) Years.
To work below the line, back when the expression was practically invented by Procter & Gamble accountants, was to operate in the shadowy zone that lay at the foothills of television, radio, outdoor and print.
But Oscar voters are not bloggers/reporters, and they seem to appreciate the expert work above and below the line.
Anna, who works in marketing, raised cash for Farm Africa through the Live Below the Line campaign.
The Live Below the Line experience is nothing compared to what it would be like to live in poverty - not just because the challenge is only for food and drink (think about housing, travel, health, education etc) but there's an end to Live Below the Line.
This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers.
This is the challenge being set by the Live Below the Line campaign, launched this week, which is raising awareness that more than a billion people around the world have no choice but to live on less than this.
com/uk | Sherlock star Amanda Abbington, left, is another celebrity supporting Live Below the Line