Bradley effect


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Bradley effect

n
the distortion of opinion polls caused by the reluctance of respondents to admit to a preference that is regarded as socially unacceptable
[C20: after the failure of polls to predict the defeat of Tom Bradley (1917–98), an African-American candidate, in the 1982 election for the governorship of California]
References in periodicals archive ?
The 'Bradley effect' is a theory concerning observed discrepancies between opinion polls and election outcomes where a white candidate and a nonwhite candidate run against each other.
This is a variation of the so-called Bradley effect: In several instances over recent decades, white candidates have outperformed polls when running against a black opponent.
Hadn't these No on 8 leaders heard of the Bradley Effect? It was in 1982 that Tom Bradley was defeated for California governor after being ahead in the polls by double digits.
THE 'BRADLEY EFFECT' MYTH (Los Angeles Times, Los Angeles)
3 Bradley effect: The theory that polls leading up to the US Election were skewed due to white voters not wanting to appear to be racist, was trotted out in many quarters.
Though Obama is hot favourite for today's Presidential election, the late betting support has been for John McCain (left) - and all because of something called the Bradley effect.
"Yet we talk about 'the Bradley effect' here, which refers to African-American Tom Bradley who ran for governor of California in the 1980s.He was ahead in polls but lost.
Logic and numbers say Obama should win, the Bradley effect or not.
Either millions of white Americans are lying to pollsters and in the end will refuse to vote for a black candidate - the so-called "Bradley Effect".
The Bradley Effect could prove a spoilsport too (According to Bradley Effect theory, race-conscious US voters lie in opinion polls to conceal their choice that may be determined by the race factor).
Maybe the Bradley effect will kick in and people won't vote for Obama because he's black and they're bigots.
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