Brand X


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Brand X

(ɛks)
n.
an unidentified brand name.
[1965–70]
References in periodicals archive ?
At Brand X, Karl built a culture that emphasized the sales process and minimized other organizational functions, such as engineering, accounting, human resources, and quality control.
Karl was sure that bypassing a broker would add at least 5% profit to the Wisconsin Dells contract and that Shenyang Furniture was capable of delivering a quality product in a time frame that would allow Brand X to complete the sales contract with substantial profit.
Prior to his arrival at Brand X, Jay had been the corporate controller for a contract manufacturing organization that specialized in plastic extrusion products.
When he joined Brand X, Jay suggested that the sales process be tightened by implementing similar internal controls.
[DELTA]T[V.sub.Xxt] = first-order differenced TV advertising of brand X
It can be seen that in Equation (A2) [[pi].sub.13.sup.J] (J = 1, 2,...) represents the impact of a one-unit shock to brand X's print advertising outlays on brand X's sales growth (because the sales are first-order differenced) J periods later.
Notice how--so far--all of these characteristics of brand X's image seem very positive.
Only loyal users perceive brand X as a generous person, who shares her gifts with others.
We went through this same process for brand X's competitors, brands Y and Z, and were able to map out the relationships between consumers and all three brands.
On the horizontal dimension, representing brand image and brand personality, brand X occupies one extreme, brand Z the opposite, and brand Y lies between the two.