bricks and clicks


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Related to bricks and clicks: Pure play

bricks and clicks

n
1. (Commerce)
a. a combination of traditional business carried out on physical premises and internet trading
b. (as modifier): bricks-and-clicks companies.
2. (Commerce) (as modifier): bricks-and-clicks companies.
[C20: from bricks and mortar and click, meaning an act of pressing and releasing a computer mouse button]
References in periodicals archive ?
The competition in the retail industry is no longer about mutual exclusivity or separation between bricks and clicks, Samsung Mobile vice president for online David Kang said.
Both bricks and clicks are rigorous and interactive.
Retailers with both Internet and actual stores ("bricks and clicks" or "clicks and mortar") are busy creating separate companies for their Internet sales activities and establishing firewalls between the two types of stores.