word of mouth

(redirected from Buzz marketing)
Also found in: Thesaurus.

word of mouth

Spoken communication: News of their success spread by word of mouth.

word′-of-mouth′ adj.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

word′ of mouth′

informal oral communication: rumors spreading by word of mouth.
word′-of-mouth′, adj.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.word of mouth - gossip spread by spoken communicationword of mouth - gossip spread by spoken communication; "the news of their affair was spread by word of mouth"
scuttlebutt, gossip, comment - a report (often malicious) about the behavior of other people; "the divorce caused much gossip"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
bouche à oreille
References in periodicals archive ?
9: Buzz marketing: Influencers on social media channels will spread information and create excitement in threads.
A new report from Buzz Marketing Group offers detailed insight into the media consumption habits, news sources, opinions, and preferences of millennials today.
And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment.
As Schultze admits, making buzz marketing activations is tricky in the region as "the market is not used to it".
where she founded Yahoo!'s buzz marketing team, and served as vice president of Marketing at Joe Boxer Apparel, when the company was recognised as 'Marketer of the Year' by BrandWeek.
Marriott International vice president, buzz marketing and partnerships Jennifer Utz commented: "We are very thrilled that mobile check-in has proven to be so wildly popular and wanted to show our appreciation by celebrating Hunter and Tina as the millionth mobile check-in guests.
Buzz Marketing Group has said that the days of Apple dominating the hands of the cool crowd have come to an end, the Daily Mail reported.
Among SBUs all-stars were author and SmallBizLady Melinda Emerson; Buzz Marketing Group Founder and CEO Tina Wells; Young Entrepreneur Council Founder Scott Gerber; The Money Coach and personal finance author Lynnette Khalfani-Cox; SocialPeople.tv Founder James Andrews; digital lifestyle guru Mario Armstrong; and technology expert Mel Parker, vice president and general manager of Dell consumer, small office, and member loyalty in North America.
One of the major benefits Facebook offers retailers is the ability to set up multiple pages in an account, says Kevin Kelly, CEO and founder of Big Buzz Marketing, Melville, N.Y.
Research by Buzz Marketing Group confirms the importance of the Internet and of social media to these young shoppers.