customer relationship management

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customer relationship management

n
(Industrial Relations & HR Terms) the practice of building a strong relationship between a business and its customers and potential customers. Abbreviation: CRM
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014