While a poor showing by private label products left sales flat in the three months ended September 4, gains were posted by switched brands including Claritin
, Zyrtec and Allegra.
The pharmaceutical company's marketing campaign for its grape-flavored chewable children's allergy drug Claritin
includes free stickers, a mail-in movie ticket voucher and games highlighting DreamWorks Animation SKG Inc.
Chewable Tablets (Ioratadine 5 mg, Schering-Plough HealthCare Products)
Schering-Plough, developer of the Claritin
and Clarinex allergy drugs, has been working on a turnaround program since Claritin
lost patent protection in 2002, leading to three years of losses.
, Schering-Plough's popular antihistamine, has been over the counter for years; Clarinex, a virtually identical drug from the same maker, is prescription-only.
-D are available without a prescription, second-generation antihistamines are often second or third tier on insurance formularies.
Schering-Plough failed to perform proper rebates on the allergy medication Claritin
5 million fine for paying a kickback to a customer in exchange for preferred treatment for its blockbuster drug Claritin
O'Donnell said prescription or over-the-counter antihistamines, including Claritin
and Chlor-Trimeton or Contac, can protect the allergy sufferer.
In December 2003, Claritin
, a popular allergy medication, became available without a prescription at a very low price.
In late 2002, the Food and Drug Administration allowed the allergy drug Claritin
to be sold over the counter, requiring allergy sufferers in the United States--as many as 50 million people--to pay out of pocket for the full price of the drug.
The Food and Drug Administration has approved a change to over-the-counter status for the antihistamine Claritin
(loratadine) for treatment of the symptoms of allergic rhinitis.