clicks and mortar


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clicks and mortar

adj
(Commerce) making use of traditional trading methods in conjunction with internet trading. Abbreviation: C & M
[C20: pun on bricks and mortar, with click referring to the computing sense]
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
In June, Amazon announced it was launching 10 temporary stores in sites across the UK, in a 'Clicks and Mortar' strategy.
THE UK's second Clicks and Mortar shop opens today in Cardiff's St David's Centre.
The global retailer claims Clicks and Mortar will help put up-and-coming online brands on the map by allowing them to trade on the high street for the first time.
But all that might be about to change with the launch of Amazon's Clicks and Mortar scheme, launched in partnership with Enterprise Nation.
The Clicks and Mortar initiative will open 10 stores across the UK, in which 100 small online businesses will trade on the high street for the first time.