(redirected from Commoditisation)
Also found in: Encyclopedia.
Related to Commoditisation: Commoditize


tr.v. com·mod·i·tized, com·mod·i·tiz·ing, com·mod·i·tiz·es
To turn into or treat as a commodity.

com·mod′i·ti·za′tion (-tĭ-zā′shən) n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


(kəˈmɒdɪˌtaɪz) or


(tr) another term for commodify
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Lance Batchelor, group chief executive, said: "Over recent years, Saga has faced increasing challenges from the commoditisation of the markets in which we operate, especially in insurance.
The traditional non-food retail sector faces ever-growing competition from online retailers as the progressive digitalisation of the sector erodes barriers to entry, leading to product commoditisation and price competition, and ultimately adding to the pressure on already slim margins.
Seems to me the new rule is the commoditisation of everything.
Benz said that the sector has suffered from commoditisation. He said, 'The product suite is more or less the same on any platform, including pricing of the products.
Further technological advances, mini-disc, laser disc, DVD, MP3, downloading and streaming all conspired to enable a commoditisation of music as a "must-have" accessory.
Just as we have seen virtualisation drive the commoditisation of the server market, hyper-converged solutions will drive the commoditisation of storage.
The sector is under severe price pressure, with a risk of commoditisation. AXA Cooperative has worked and delivered a comprehensive motor insurance offer based on three key choices of protection for customers backed by our professional & trustworthy service."
On a negative note, customers may find it challenging to identify the proper tools for their needs, as the various free public domain and commercial tools provided by more than 100 companies have also resulted in low barriers to enter the market, increasing competition and commoditisation in some product segments.
merger further underlines commoditisation at the tactical demand generation end of the brand business.
Product margins have continued to decline, while sluggish PC sales and commoditisation and consumerisation of technology, reduced IT budgets and prolonged sales cycles have made an already difficult business climate harder to survive and thrive.
Sony's TV and mobile-phone businesses "continue to be plagued by structural challenges, such as the commoditisation and maturity of major products, rapid technological changes, and intense global competition," Moody's said in the statement.