A third concept is "commoditization
": corporations' preference (encouraged by governments, especially through research subsidies) for products that are standardized, transportable and exchangeable, all the better to be consumed in distant markets.
Marketplace pricing pressure is forcing many LTL Carriers toward commoditization
and competing on price alone.
This pricing structure, unfortunately, has contributed to the commoditization
of the EAP industry.
What caused such a rapid commoditization
of the Wi-Fi market?
With the large number of new SSPs, there has been an early commoditization
of the market, which has meant lower prices for storage utility services.
A report titled "The Commoditization
of Brands and Its Implications for Marketers," a joint product of the marketing research firms Copernicus and Market Facts, studied 51 product and service categories and concluded that 90% of them are declining in differentiation.
Meanwhile, many investment analysts are terming gold "the duddest of dud investments." Nearly a decade ago The Economist described remaining central bank reserves as the "spent fuel of an obsolete monetary system," but more chilling for gold fans was the release last year of a paper by Lehman Brothers called "Reverse Alchemy." It tracked the accelerating commoditization
of gold, and debunked 14 "golden myths" ranging from the notion that gold is a hedge against inflation to the hope that Y2K chaos would drive investors back to the security of gold.
Observes Bill Macfarlane, chief information officer at Siemens Automotive in Auburn Hills, Mich.: "No question that E-business is accelerating the fear of commoditization
of the supply base."
Breaking out of commoditization
requires not only recognizing it and its effects, but an understanding of the root cause--the aging of product technology curves.
Two major trends will enable the migration from manual processing to the streamlined paperless mortgage: product commoditization
and technological sophistication.
Weiss's intriguing, though slightly obscure, title might be more aptly named "Things Fall Apart in East Africa." Weiss, an anthropologist, constructs an extremely detailed ethnographic account of traditional Haya worldview and its contemporary dissolution in the face of increasing commoditization
of goods and services and its inevitable social devastation, including a major AIDS outbreak, and the ultimate subordination of the Haya to the state which today encapsulates the one-time autonomous kingdom.
In this context, the salam moneylending contracts and their effects on the peasant differentiation, monetarizing of rural economy, the commoditization
of land, and the accumulation of profit and power of some merchants (urban and rural) are discussed.