What we are dealing with, essentially, is the commoditization
of research - 'commoditization
' being the transformation of something into a commodity, a thing that can be bought and sold, when that thing originally was not for sale.
The emergence of alternative services such as voice over Internet Protocol accelerates commoditization
and decreases margins.
AND RESOURCE OWNERSHIP: THE POLITICAL ECOLOGY OF CHILEAN HYDROPOWER.
Stuart Johnson, general manager at London's Brownas Hotel, said that hotels are seeing commoditization
at the three- and four-star level.
Well, our old friend commoditization
has struck yet again.
Accordingly, as outside counsel, your goals should be to avoid commoditization
where you can, and get the client's largest market share where you can't.
According to Susskind, in the notso-distant future, the legal profession will be driven by a pull toward the commoditization
of legal services and the development of new legal technologies.
of product offerings/generics as suppliers in general are increasingly facing more competition from lower cost generic and off-patent products;
Chapters discuss tips, tricks and techniques for outpacing the commoditization
of one's brand, fighting for the voice of one's brand, establishing a category advantage, overcoming branding problems, reviving a mature consumer brand that may have receded from public consciousness, marketing a network of businesses under one brand, and much more.
In a business environment increasingly characterized by rapid commoditization
, commitment to innovation is ever more critical--and P & G evidences that in spades.
Here he describes the dual threats of commoditization
and fraud, the competitive advantages of creating a richer payment experience and better branding, using technology to enhance marketability, making the most of intelligent money, and locating key factors for a profitable EMV deployment.
By paying attention to this terrain, it becomes possible to examine the contradictions of consumption for young women and men who are both objects of commoditization
and subjects of consumption.