(redirected from Commoditization)
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tr.v. com·mod·i·tized, com·mod·i·tiz·ing, com·mod·i·tiz·es
To turn into or treat as a commodity.

com·mod′i·ti·za′tion (-tĭ-zā′shən) n.


(kəˈmɒdɪˌtaɪz) or


(tr) another term for commodify
References in periodicals archive ?
What we are dealing with, essentially, is the commoditization of research - 'commoditization' being the transformation of something into a commodity, a thing that can be bought and sold, when that thing originally was not for sale.
The emergence of alternative services such as voice over Internet Protocol accelerates commoditization and decreases margins.
Stuart Johnson, general manager at London's Brownas Hotel, said that hotels are seeing commoditization at the three- and four-star level.
Accordingly, as outside counsel, your goals should be to avoid commoditization where you can, and get the client's largest market share where you can't.
According to Susskind, in the notso-distant future, the legal profession will be driven by a pull toward the commoditization of legal services and the development of new legal technologies.
Commoditization of product offerings/generics as suppliers in general are increasingly facing more competition from lower cost generic and off-patent products;
Chapters discuss tips, tricks and techniques for outpacing the commoditization of one's brand, fighting for the voice of one's brand, establishing a category advantage, overcoming branding problems, reviving a mature consumer brand that may have receded from public consciousness, marketing a network of businesses under one brand, and much more.
In a business environment increasingly characterized by rapid commoditization, commitment to innovation is ever more critical--and P & G evidences that in spades.
Here he describes the dual threats of commoditization and fraud, the competitive advantages of creating a richer payment experience and better branding, using technology to enhance marketability, making the most of intelligent money, and locating key factors for a profitable EMV deployment.
By paying attention to this terrain, it becomes possible to examine the contradictions of consumption for young women and men who are both objects of commoditization and subjects of consumption.