"And they cost less." That can amount to a 15% to 20% on comparable cost per thousand
viewers (CPMs) compared to broadcast.
the market has lacked a proper basis for a cost per thousand
* Cost: Are you buying on a cost per thousand
, cost per click or a flat rate based on impression share?
Unlike display ads, inPowered Stories ensure advertisers only pay when consumers actually read or share a story, not by CPMs (cost per thousand
The energy audit results indicated that hardwood lumber production volume ranged from 4,250 to 400,000 MBF/y, and the energy use and total cost per thousand
board feet of lumber production averaged 160.89 kWh/MBF and $10.04/MBF, respectively.
Working out the cost for a specific programme requires the average TV viewing figure and the traded cost per thousand
. In one published example, to advertise nationally on This Morning on ITV1 in April 2010, the cost was estimated at pounds 8,210 per 30 seconds (adult viewers for This Morning = one million, ratecard cost per thousand
for adults = pounds 8.21/1,000 and thus 1,000 x pounds 8.21).
Ideal for developing a company is when the cost per thousand
RON turnover to decline, and efficient expenditure increased turnover, which means that the growth rate of turnover ahead of the growth rate of expenditure.
VOD CPT (Cost per Thousand
) currently commands a significant premium to linear CPTs, largely due to the scarcity value.
Recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average cost per thousand
impressions (CPM) of only $0.56, compared with the $2.43 average for the Internet at large.
Results from the partnership included more than 80 million consumer impressions and an estimated cost per thousand
But what's good for advertisers is not necessarily good for publishers, the MMC adds: "Among four publishers studied for the Interactive Advertising Bureau, the average revenue from ad networks (measured in CPMs, or cost per thousand
impressions) was one-sixteenth the revenue generated by ads sold by the publisher's sales staff."
"We couldn't sell that inventory because we didn't know it was going to exist, so if we have an ad network we're able to have all those extra CPMs," she told the Times, using the industry term for cost per thousand