As a traveling salesman, whether promoting a shortening called "Cottolene
" by staging somewhat fixed baking contests (one of which was won by his future wife), or selling a patent-medicine nostrum called "The Wine of Cardui," Long sometimes seems a figure out of Southwestern humor, a kind of second cousin to Twain's Duke and Dauphin.
Product brands ranging from Pears' soap to Cottolene
shortening showed up in pivotal roles, particularly in magazine romances, thus endearing some brands to women's hearts.
Properly disguised, it found its way back home as "Dixie olive oil." While Cottolene
and Vegetal have passed from the commercial lexicon, Wesson Oil, Ivory Soap, Lifebuoy, and Crisco have endured as familiar cottonseed products.