(redirected from Cross selling)
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 (krôs′sĕl′ĭng, krŏs′-)
The selling of other products or services to an existing group of customers, often through a marketing agreement.

cross′-sell′ v.
References in periodicals archive ?
Today's agents must shift from proactive mode to "providing nurturing support, which will create reactive cross selling to clients who request it," Burke says.
As noted earlier, one of the key tenets of successful cross selling is to recommend the right product at the right time during the buying cycle.
Global Banking News-November 29, 2012--Philippine regulators considering approving cross selling between thrift banks(C)2012 ENPublishing - http://www.
Expedia Affiliate Network (EAN) announced on Friday the launch of EAN Smart Cross Sell, which enables airlines to increase ancillary revenues by cross selling hotels to their online customers.
In my seventeen years working with the Retail Bank for Wachovia, the importance of cross selling efforts grew exponentially," says Mike Mickler, former vice president, sales and service coach, Wachovia Bank N.
However, cross selling needs to be carried out with care, whether at the point of sale or later during the life of a contract or service.
What: According to a Grant Thornton LLP's 14th Annual Survey of Bank Executives, 86 percent of banks plan on increasing their cross selling efforts to current customers.
OTC BB: NIVM), a nationally-operated and regionally-based retirement plan administration and investment management company, announced today it has appointed Lawrence Ford to head up the cross selling for the company as Senior Vice President of Investment Services.
Are there already any early positive signs of cross selling opportunities between the companies?
With this tool, we're much better able to uncover cross selling opportunities; identify, qualify and prioritize prospects, and keep track of our competition.
As the lending environment becomes increasingly competitive, lenders are seeing a growing need to refocus their efforts on customer retention and cross selling," said Rob Lee, CEO of XSell.