market segment

(redirected from Customer segmentation)
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market segment

n
(Marketing) a part of a market identifiable as having particular customers with specific buying characteristics
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M2 EQUITYBITES-January 18, 2018-Quantzig completes customer segmentation study
BANKING AND CREDIT NEWS-January 18, 2018-Quantzig completes customer segmentation study
This integration allows customer segmentation by survey responses, enriching anonymous visitor profiles with attitudinal data.
However, access to and use of increasingly granular internal and external data, more sophisticated pricing and customer segmentation strategies, and improved database and analytic technologies now make this analysis feasible.
It also enables a company to link order management with planning and forecasting and develop separate operations for customer segmentation.
Newark uses this new system to generate campaign lists and perform customer segmentation.
Vogt: Like many other agribusiness entities, we have put considerable emphasis on e-commerce opportunities, biotechnology, customer segmentation, product and service solutions and product defense, as may be required under implementation of the Food Quality Protection Act (FQPA).
Building trusted customer relationships depends on accurate customer segmentation.
Customer segmentation is a key marketing strategy which is used to identify particular customer groups, allowing providers to serve these groups with the greatest profit margin.
It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.
With new developments for loyalty account administration and maintenance, awards processing, card-customer association, customer segmentation descriptions and streamlined database and application server installation, Relate is the ideal solution for helping retailers create and manage an ongoing dialogue with their consumers.
W2 Group companies leverage the power of market analytics, customer segmentation, the most advanced digital technology and traditional communications methodologies to help clients achieve measurable results.

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