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1. The establishment or alteration of business activity to conform with the goals or image of a corporation, especially in the elimination of controversial, sensitive, or potentially offensive activities or material.
2. The presentation of historical or cultural material in an expurgated or distorted fashion in an effort to appeal to a large number of tourists or consumers.

[After Walter Elias Disney and the Walt Disney Company, the entertainment corporation he founded .]

Dis′ney·fy′ (-nē-fī′) v.
References in periodicals archive ?
Some funny and universal aspects of scrounging money for beer or drugs or sneaking into the show or getting chased (and sometimes beaten) by cops, but New York City has always been its own beast, especially decades before the gentrification and Disneyfication.
One letter of objection raised concerns over "the slippery slope leading towards the Disneyfication of the castle into an Alton Towers-style theme park".
It promotes pop-images, has to do with the process of disneyfication (Viesand et al.
To be honest, I didn't really expect to enjoy this place: Grey Street has enough chains already and this is a Disneyfication of a real Brazilian restaurant.
Summary: Jumeirah Group chief executive officer Gerald Lawless opens up to Dean Carroll on everything from building a global brand and avoiding Disneyfication in hotels to disruptive technology, the Qatar World Cup and much more besides
Cllr Haworth said: "The Victorian landscape, which has survived despite years of neglect, is in need of help now - not this Disneyfication.
So how can they dodge Disneyfication, eschew schlocky themes, avoid portraying women as victims and stay relevant to today's culture while representing people and circumstances that are recognizable and riveting?
It was, quite simply, one of the most memorable times I've had in Birmingham in 30 years, a sophisticated and cutting-edge take on what Walsall used to do in its Arboretum, but without the Disneyfication.
There is, for instance, a very fine essay on Disneyfication, on Disney as anti-utopia, that, in its middle sections at least, deploys figures with a confidence and simplicity that is more powerfully effective than just about anything else in this book.
In spite of what some theorists have called the Disneyfication of reality--the pacification and mediation of more authentic forms of experience (at least in Western culture)--hardcore or explicit simulations of death have endured in mediums meant for, or eventually adapted to, child audiences.
Eddy also includes a chapter devoted to the Disneyfication of Salten's best known work.