Platinum Sponsors: Netball America Inc, Diva Cup
The Diva Cup
is another product benefiting from this demand, and in the past few years has seen growth in both sales and profits.
's John Szustaczek and Nina Henry with Pharmaca Integrative Pharmacy's Dave Janowicz.
The Diva Cup
is made with medical grade silicone and is 100 percent hypo-allergenic.
GladRags also offers a variety of alternative women's products on its website, including Organic Essentials tampons ($5.99 for 20 without applicator and $6.15 for 16 with applicator), Jade and Pearl Menstrual Sponges ($8.99 for two), The Keeper Menstrual Cup ($35) and--if you are allergic to latex--the Diva Cup
, made from silicone ($32.50).
For Diva International and its Diva Cup
, 2015 is all about merchandising.
The Kitchener, Ont., Canada-based manufacturer of the Diva Cup
realized that in order to create real change in the category, the company must educate the influencer--not the new consumer--about its innovative product.
Enhancements to the website's Store Finder page include geo-targeting, which automatically locates the closest retailer stocking the Diva Cup
For Diva International, the Kitchener, Ont., Canada-based manufacturer of The Diva Cup
, 2014 is all about "Switch to the Diva Cup
." Currently being introduced across the U.S., the manufacturer has created a 30-second television commercial to entice feminine hygiene consumers to make this change.