In this theme issue of the journal, we present Lindsay Yeates' series of articles on Frenchman Emile Coue
, and his life, theory and method.
The 19th-century French pharmacist-turned-healer Emile Coue
discovered that if he praised or said a good word about a medicine he gave his patients, it became more effective than if he did not say anything.
Schultz also developed a series of mental exercises based on his study of hallucinations, and these formulas were introduced in an advanced stage of training for therapeutic purposes and are similar to the techniques proposed by Emile Coue
in his book Self-mastery Through Conscious Auto-suggestion, first published in 1922.
AT THE END of the 20th century, a French pharmacist-turned-hypnotist-turned-self-motivationist, Emile Coue
by name, believed that people would be happier and more productive if they could get to know and like themselves.
In the 1920s, the world was further softened up by French psychologist Emile Coue
who invented the concept of self-affirmation through autosuggestion.
On the other hand, we can follow the prescription of the French psychologist Emile Coue
, who recommended that we quietly repeat to ourselves over and over, "Every day, in every way, I'm getting better and better.
Perhaps the best-known autosuggestion in the Western world is: "Day by day in every way I am getting better and better", by the 19th Century French physician, Emile Coue
, who had great success treating physical and mental conditions.