Irgun

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Irgun

A Jewish terrorist organization 1931–48 active against the British Mandate.
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Bearden and Eztel, 1982) Reference group is one of the most prominent factor which is considered as the important tool by the marketers in order to influence the pre purchase behavior, as consumers tends to compare themselves with other human beings and groups and treat them as the source of inspiration, these individuals and groups might be from business field in a form of successful businessmen, might be from sports field in the form of athlete or famous sportsmen or from fashion industry in the form of celebrities, and consumer treat them as their aspirationnal group without any physical interaction with these individuals or groups.