FICO, formerly known as Fair Isaac
, delivers predictive analytics solutions for measuring credit risk, managing credit accounts, identifying and minimising the impact of fraud, and customising consumer offers with accuracy.
(now Fair Isaac
Corporation, based in Minneapolis), which created the FICO scoring model used by many lenders.
Jeff Zabin, director of marketing, Fair Isaac
"Companies need to present their most profitable customers with context-sensitive cross-sell opportunities.
Corp., a credit information service, provides the variables on how lenders approve credit ratings.
The Fair Isaac
Corp., Minneapolis, has introduced a new product designed to help solve this problem.
"People understand more about what's going on in politics than they're given credit for." Tara Ambrose, vice president of operations for the insurance unit at Irvine, Calif.-based Fair Isaac
, says, "This is a very interesting approach." The cost of workers' comp insurance is a critical issue in California where the tire store is located.
Some rules apply in an either/or way, but Fair Isaac
believes some rules need to be applied on an if/then basis in order to be useful, Gorman said.
The company, which was formerly known as Fair Isaac
, is an analytics software company.
He previously led sales and strategy at IBM, Computer Associates and Fair Isaac
, the company said.
The National Credit Reporting Association Inc., Bloomingdale, Illinois, counts 70 million as credit-underserved, while a more optimistic figure of 50 million is used by Fair Isaac
Corporation, the Minneapolis firm that develops credit-scoring systems, in particular the widely used FICO[R] score.
It's that iterative approach--what David Goodman, director of global marketing solutions at Fair Isaac
, calls a learning loop--that distinguishes database marketing from mere data mining.