Consumer culture dominates the individual and transforms his desires into false needs
From early childhood our eyes, ears and minds are flooded with images and messages that seek to undermine our identity, culture and self-esteem, creating false needs
and teaching us to seek satisfaction and approval through consumption of industrial and corporate products.
It considers the alienating aspects of modern daily life in consumer society and the factors which lead to this alienation, from the call to sacrifice to false needs
, social roles, and the replacement of God by monetary interests.
The more he attempted to justify Israel's false needs
, the more Romney revealed either the ignorance a presidential candidate shouldn't have or himself as a pathological liar.
Like in all Western Aa interventionalist and colonial wars, the foreign invader insists on convincing itself that it can create some false needs
amongst the indigenous population.