The research into the rise of flexitarianism across the country, which was conducted on behalf of plant-based experts https://allplants.com/, found that Edinburgh came in just behind Tonbridge, the market town in Kent, as the UK's most flexitarian
towns and cities.
The addition of Incogmeato is meant to satisfy consumers "choosing a 'flexitarian
' lifestyle" by consuming less meat, Sara Young, MorningStar's general manager of plant-based proteins, said in a statement.
It may sound drastic to move away from meat altogether but Supervalu health ambassador and dietitian Aveen Bannon backs the flexitarian
approach where we are encouraged to add more plant-based food into our diet, eating meat and animal products in moderation.
The wide and diverse range of strains allows the industry to meet consumers' high expectations of taste and texture, meeting the growing demand for plant-based fermented food and beverages -- especially among millennials who are increasingly looking for healthier products and adopting flexitarian
, vegetarian and vegan diets.
A A flexitarian
diet is essentially a semi-vegetarian diet: you're cutting back on meat without forgoing it completely, while boosting your intake of plant-derived antioxidants, and other nutrients.
Amanda Webb, Sales and Marketing Director of The Saucy Fish Co., said: "We studied the impact of rising trends like flexitarian
diets and new habits such as meat free Mondays on consumers' dining choices, which directly inspired our new Rosti products.
People may eat less meat as more adopt a flexitarian
diet and lifestyle.
Countries in the Middle East and subcontinent have been serving up healthy and delicious vegetarian food for centuries without the need to call it plant-based or flexitarian
What's more, those who do follow a specialty diet are most likely to classify themselves with flexible terms such as "semi-vegetarian" or "flexitarian
," indicating that dietary lifestyle choices are often not all-or-nothing decisions for consumers, said Bret Yonke, manager of consumer insights for Technomic.
A survey conducted by Green Monday, a social enterprise movement aimed at promoting a vegetarian lifestyle, found that around 24% of Hong Kong's population practice a "flexitarian
" diet, replacing animal meats with plant-based proteins like tofu and legumes at least some of the time.
But it has quite a bit of flexibility, so we call it a flexitarian