Generation Y

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Generation Y

n.
The generation following Generation X, especially people born in the United States and Canada from the early 1980s to the late 1990s.

[Modeled on Generation X.]

Generation Y

n
(Sociology) members of the generation of people born between the early 1980s and mid-1990s who are seen as being discerning consumers with a high disposable income

Generation Y


n.
the generation born in the 1980s and 1990s, esp. in the United States.
[1990–95; patterned after Generation X]

generation Y

People born into technologically advanced societies since 1980.
References in periodicals archive ?
Because Gen Y workers now find themselves responsible for making benefits decisions for the first time in their lives, they can benefit greatly from personal attention.
In addition to identifying broad trends, the research examines the impact that the critical Gen Y segment can have on QSR brands today and in the future.
"Considering the Boomers' plight and how easy it is to invest on your own in a very low-cost way, we would have expected to see Gen Y reacting by increasing its savings," said Craig Hogan, Director of Customer Intelligence at Scottrade, in the press release.
Gen Y has been a notoriously tricky group for the insurance industry to capture.
Gen Y's desire for greater work-life balance frustrates many Boomers who came of age in a time when hours behind the desk translated to successful career advancement.
Y-size your business; how Gen Y employees can save you money and grow your business.
Today, Baby Boomers, Generation X (Gen X), and Generation Y (Gen Y) are trying to iron out the ripples in the workplace caused by their generational differences.
According to the "How Gen Y Eats Culinary Trend Mapping Report" these 75 million young consumers, between the ages of 13 and 28, grew up with habits and expectations about food formed during a time of unprecedented tech innovation, consumer choice and exposure to global cuisines.
Based on a survey of Ramapo College Gen Y (born in 1980 and after) undergraduate business school students, and comparing responses to existing surveys of employees and executives by Lifetime Networks and Catalyst, it's hard not to conclude that Gen Yers may be a bit optimistic regarding gender equity issues.
With such added-value perks as flexible schedules, laptops, hand-held electronics and benefits plans, they are able to tailor to all four generations in the work force--Gen X, Gen Y, baby boomers and traditionals.
As a result, the current ages of Gen Y range from 14 to 29.