In the course of the next 10 years, a new generation "Generation C" will emerge (the "C" stands for connect, communicate, change).
In hopes of better understanding the depth of the changes Generation C will bring with it, we are exploring the shape of the world inhabited and influenced by Generation C to investigate the trends that will affect the next decade, and to define the parameters of what should be an ongoing debate about what that future will look like and how business leaders should respond.
The influence of Generation C "The trends outlined will have a wide range of effects on how people use communications technology, on how they gather and consume information and entertainment, and on how they interact," said Ramez Shehadi.
Generation C will be able to access its digital life from a growing multitude of digital interfaces, requiring a fully interconnected world where services and data exist in the cloud, virtually.
Generation C will distance itself, particularly in the development of its own pervasive culture of communication.
The trend to employees as "resident consumers" will be led by Generation C, given its familiarity with technology and its expectation of always-on communications.
Welcome to the world of Generation C. No, we didn't just go from Gen X to Y then magically skip back to the beginning of the alphabet--C stands for "content," although it could just as easily stand for "creativity," "consumption," or "connected."
Even though some members of Generation C were born just this decade, they have already sent shock waves through traditional media.
The world might have its eye on Generation C, but there's still much that non-Gen C-ers don't understand what they're capable of and how they've managed to effect such a dramatic change in such a short amount of time.
Generation C is the "You" in YouTube, the "My" in MySpace, and the "i" in iPod.
Generation C is adept at deploying digital content, but what distinguishes it from the standard IT office whiz is how members of this generation build networks, relationships, and their very identity around and through content.