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 (grēn′wŏsh′ĭng, -wôsh′-)
The dissemination of misleading information that conceals abuse of the environment in order to present a positive public image.

[green + -washing (as in brainwashing whitewashing).]

green′washed′ adj.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


The practice of encouraging potential investors or customers to believe that a company has environmentally friendly practices, especially when these are seemingly contradictory to that company’s core business. An example might be environmental programs or initiatives launched by an oil company.
Dictionary of Unfamiliar Words by Diagram Group Copyright © 2008 by Diagram Visual Information Limited
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Caption: Ask questions to avoid being taken in by greenwashed produce at farmers markets.
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