greenwashing(redirected from Greenwashed)
Also found in: Financial, Idioms, Encyclopedia.
The dissemination of misleading information that conceals abuse of the environment in order to present a positive public image.
The practice of encouraging potential investors or customers to believe that a company has environmentally friendly practices, especially when these are seemingly contradictory to that company’s core business. An example might be environmental programs or initiatives launched by an oil company.