greenwashing

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green·wash·ing

 (grēn′wŏsh′ĭng, -wôsh′-)
n.
The dissemination of misleading information that conceals abuse of the environment in order to present a positive public image.

[green + -washing (as in brainwashing whitewashing).]

green′washed′ adj.

greenwashing

The practice of encouraging potential investors or customers to believe that a company has environmentally friendly practices, especially when these are seemingly contradictory to that company’s core business. An example might be environmental programs or initiatives launched by an oil company.
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Caption: Ask questions to avoid being taken in by greenwashed produce at farmers markets.
Continue reading "How Michael Bloomberg Greenwashed New York City" at.
When greening your law firm, there are actions you can take to ensure that you do not greenwash and are, in turn, not greenwashed as you implement your green procurement policy.