Thus all the three incompatible terms
are predicable of each event which is obviously inconsistent with their being incompatible, and inconsistent with their producing change.
In 1930, when Grant Wood painted the popular image that is the cover art for Monnet's study, its title, American Gothic, seemed a comic, oxymoronic yoking of incompatible terms
. Monnet's introductory chapter traces the evolution of the term 'American Gothic' in criticism to the present, then loops back to Woods's painting to show how Gothic theory can, indeed, illuminate this ambiguous painting.
I use the word only seemingly facetiously because unlike our conditioning that would have us believe that these are mutually incompatible terms
, they are not.
The present article explores the ways in which humour is created in the novel Catch-22 by Joseph Heller as a process which involves three stages: first, the perception of a clash between conflicting frames which are evoked by lexical items in a relation of contrariety, such as, for example, crazy/sane, or of contradiction, such as, for example crazy/not crazy (1); second, the resolution of the incongruity by interpreting the compatibility of the two apparently incompatible terms; third, the modification of the reader's schemata regarding assumptions and expectations which form part of world knowledge and of the fictional discourse.
In this sense, the incompatible terms in a synergy "work together to produce an effect they could not produce separately" (Apter 1989: 141).
Let us take a look at the other side, consider how it came to be, and why it considers ethics and business as incompatible terms
. We'll consider the matter from a couple of perspectives and then discuss what can be done to improve understanding.