click fraud

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click fraud

n
(Computer Science) computing repeated clicking on an online advert for fraudulent purposes, esp to charge the advertiser for fictitious traffic to their website
References in periodicals archive ?
We will come up with definitions of what a click is and what an invalid click is.
With its real-time monitoring, users now have the ability to detect and fight fraud caused by invalid clicks and impressions.
In addition, the average rate of invalid clicks (Google's term for clicks that are filtered automatically and not charged to advertisers) is less than 10% of all clicks.
The number of unique site visitors and page impressions are more useful measures, although these can be exaggerated by search engine robots checking out your site (there are hundreds, apparently), users who land on a page and then leave immediately, as well as people and computers that generate fraudulent and invalid clicks for various nefarious reasons.