Before entering Parliament, Cameron, a pupil at Eton College and a graduate of Oxford University, worked as a director at Carlton Communications Plc, which owns the ITV television network
. He had previous experience of working for the Conservatives while John Major was prime minister, serving as a special adviser to two members of Major's Cabinet from 1992 to 1994.
Advertising at the ITV television network
, in which Granada and its planned merger partner, Carlton, are the largest shareholders, climbed slightly in the first half, putting to rest fears of a steep drop-off.