Categories and brands that have natural synergies like Cool Whip and JELL-O
will remain together.
College kids find it the perfect topping for Jell-O
shots (liquor infused Jell-O
served in small dixie cups) or just an easy way to get hammered.
Kraft Foods has kicked off a campaign advertising the fun side of boxed Jell-O
, as sales of shelf-stable gelatin have dropped and consumers continue to eat more meals at home.It"s been several years since Northfield, Ill.-based Kraft has put significant media weight behind its boxed gelatin business.
Among the 100 calories products to have been successfully launched since then are Coke's minicans, Keebler Right Bites Chocolate Chip, General Mills' Pop Secret I00 Calorie Popcorn, Jell-O
's Sundae toppers, Hostess I00 calorie snack cakes, and Frito-Lay's Mini Bites.
where he guided strategic marketing for a broad range of major brands including Jell-O
, Altoids and LifeSavers.
(Remember "There's always room for Jell-O
"?) Consumers may well prefer brand placements over watching endless blocks of commercials, but they'll rebel if the insertions become too distracting.
Minute Rice, DiGiorno, Tombstone, Boca, Breakstone's, Kool-Aid, VeryFine, Crystal Light, Nabisco, Stella D'Oro, Jell-O
, Miracle Whip, Louis Rich, Oscar Mayer, Planters, and other brands owned by Kraft have a "Sensible Solution" flag on the labels.
A cascade of multicolored Jell-O
and several washes of color--turnip purple, zucchini green, and beet red--evoke Rothko, while two highly pixelated pictures are composites of all the Campbell's soup cans Warhol used.
Through activities in this book, such as growing sugar crystals, creating a model of Earth's crust with Jell-o
and pie crust, and observing how the layers of a Snickers bar resemble the layers in a piece of shale, children learn the principles of earth science.
But I'm so scared my body will turn into a Jell-O
David Greenglass: Julius cut a Jell-O
box in two jagged halves.
Mean while the Senate took time in February to recognize Jell-O
as the state's snack of choice.